proper-maid.ae

A UAE Vision → One Shared Mission.

An Egyptian Energetic Heart 🤝 A Dutch Organized Mind

📍 Ras Al Khaimah, UAE

28-11-2025

How Proper-Maid Was Born — A Shared Mission, Two Stories

A Shared Mission, Two Stories

Proper-Maid didn’t begin as a business concept. It began as two personal journeys—one rooted in a belief in dignity and structure, the other driven by empathy and a deep desire to restore humanity to an industry that desperately needed it. Two different backgrounds, two different strengths, one identical mission. When we (Kevin and Mo) met for the first time at RAKEZ Compass in Ras Al Khaimah, something clicked immediately. We realized we had both been witnessing the same problems from different angles: hardworking women treated as invisible, families overwhelmed by unclear processes, service inconsistency, legal risks, and the constant worry of not knowing who they were letting into their homes. The system was failing everyone—not because people didn’t care, but because the structure itself was broken. From that moment, one question guided everything that followed: “What if we rebuilt home care from the ground up—properly?” Not another maid service. Not another quick fix. But an entirely new ecosystem built on dignity, transparency, accountability, and long-term growth—for families and for Home Care Specialists. Proper-Maid is the answer to that question. Below, we share our individual stories—the paths that led us to this shared mission and the foundation of Proper-Maid.ra

Proper-Maid Founders
Every domestic professional deserves respect, growth, and recognition

MO’S STORY

An Egyptian Heart, a Dutch Mind — One Shared UAE Vision

A UAE vision became a shared mission the moment I sat down with Kevin for the first time at RAKEZ Compass RAK. Two different backgrounds. Two different strengths. One identical mission. I brought heart, empathy, and a deep passion to restore dignity to an industry that had slowly lost it. Kevin brought structure, strategy, and the determination to fix what everyone else ignored. Together, we asked one simple but powerful question: “What if we rebuilt home care from the ground up—properly?” Not another maid service. But a complete home-care ecosystem designed to protect families and specialists equally. We envisioned a system built on verified MOHRE compliance, legally protected placements, smart digital tracking, transparent pricing, long-term matching, and continuous training and growth for every specialist who joins our team. Why Proper-Maid Had to Be Created Proper-Maid didn’t start as a business idea. It began as a shared frustration, a shared belief, and ultimately, a shared purpose. From our own experiences and those around us, we saw the same pattern repeating: Families overwhelmed with sponsorship responsibilities, paperwork, and legal risks. Confusion around MOHRE compliance and hidden obligations. Home Care Specialists entering homes with no training, no clarity, and no support. No structure. No transparency. No guarantee of quality or safety. It became clear: the industry wasn’t broken—the system was. So we built Proper-Maid to change the experience entirely.


— Mohamed Shehatta Co-Founder, Proper-Maid

Mohamed Proper Maid

"Families deserved better. Workers deserved better. The entire system needed to change."

Kevin's Story

Why I Refused to Accept the Home-Care Status Quo

When we began building Proper-Maid, it wasn’t because we wanted to create “just another maid service.” It started with something far more personal: witnessing, again and again, how a broken system failed the very people who hold our homes together. I’m Kevin, a Dutch entrepreneur who believes that businesses should contribute to a better, more dignified life for everyone involved. Meeting Mohamed Shehatta only strengthened that belief. His guidance in setting up the business foundation, combined with our shared ambition to build something meaningful, allowed this mission to grow into what Proper-Maid is today. Over the years, I met too many hardworking women whose stories simply didn’t reflect the dignity they deserved. Women who cared for families, homes, and often children with their whole hearts—yet were treated as replaceable. On the other side, I met families who struggled with unclear expectations, inconsistent service, last-minute cancellations, hidden fees, and customer support that simply didn’t care.

I also experienced it myself as a customer. The struggle was real: No transparency. No standards. No accountability. No peace of mind.

These weren’t rare exceptions—they were the norm. Both sides deserved better. And the system wasn’t going to fix itself. My core belief has always been simple: social security and dignity should exist for everyone, especially those caring for our homes and families. If someone is trusted with the most intimate parts of a home, they should be trained, supported, respected, and given the chance to build a real career. That belief became the foundation of Proper-Maid. We don’t just place “maids”—we work with Home Care Specialists, selected through thoughtful criteria, continuously trained, and supported under UAE-verified MOHRE Compliance. We invest in their growth because when they thrive, every home they touch thrives too. But it’s not one-sided. A healthy relationship requires the right match on both ends. A respectful, responsible employer is just as essential as a trained specialist. Our goal is to build relationships that go beyond transactions—built on trust, clarity, and long-term value.

Proper-Maid exists to raise the bar: To bring dignity back into home care. To give families real transparency and real peace of mind. To eliminate hidden fees, unclear processes, and unreliable service. To create careers, not just placements. This is why I started Proper-Maid. Because when we elevate people, we elevate homes. And everyone deserves to come home to something better.

— Kevin de Vries Co-Founder, Proper-Maid

Kevin Proper Maid

We combine professional standards with genuine care for people​

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🚀 We're Launching December 1st, 2025

Mark your calendars! On December 1st, 2025, Proper Maid RAK will officially open for bookings. But you don't have to wait to get started. Applications Are Open Now.

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Ready to be part of the change? We'd love to hear from you.

#ProperMaidRAK #RAKHomeCare #TrustedHomeCare #RAKFamilies #DignityCare #NewStandard

Home Care Should Never Come at the Cost of Human Dignity

On the other side, we’ve seen families living with constant worry about who they’re letting into their homes, receiving inconsistent service with no clear standards, and struggling to get real support when things go wrong.

The industry lacked clarity. Service quality varied wildly. There were no defined standards, no accountability, and no genuine investment in the people doing the work.

Families deserved better. Workers deserved better. The entire system needed to change.

That’s why we started Proper-Maid.

The Moment Everything Changed

Our story began with a simple but powerful realization: when you invest in the well-being, training, and professional development of domestic workers, everyone thrives. But we also knew that was only half the equation. Families deserve clearly defined service standards, transparent communication, responsive customer support, and the peace of mind that comes from knowing exactly what to expect.

We asked ourselves: What if home care could be different? What if we could build a service where dignity, professionalism, and transparency weren’t optional extras—but the foundation?

That question became our mission.

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What Makes Proper Maid Different

For Our Team Members: Dignity, Growth & Empowerment

We believe that domestic work is professional work. It requires skill, dedication, and heart. That’s why we:

For Families: Standards, Transparency & Peace of Mind

You shouldn’t have to guess what “good service” means. That’s why we provide:

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Setting a New Standard for Ras Al Khaimah

We’re not just another maid service. We’re setting a new standard for what home care should be in the region—one where proper service isn’t a vague promise, but a commitment backed by training, technology, accountability, and genuine care for everyone involved.

We ensure full compliance with UAE Domestic Workers Law and maintain the highest standards of professionalism and hygiene quality. Through intelligent technology and human development, we’re making home care transparent, reliable, and easy to manage.

But beyond the systems and standards, we’re building something deeper: a culture of respect, dignity, and mutual care.

Because we believe that when you elevate the people who serve and set proper standards for the families being served, you elevate every home you touch.

We’re starting soft Launching December 1st, 2025

Mark your calendars! On December 1st, 2025, Proper Maid RAK will officially open for bookings. But you don’t have to wait to get started.

Applications Are Open Now

Whether you’re a family searching for trusted home care or a domestic professional looking to build a meaningful career with dignity and growth opportunities, we want to hear from you.

For Families: - Browse our service packages - Learn about our team members - Submit your inquiry to be among our first clients - Take advantage of our exclusive launch pricing

For Domestic Professionals: - Explore career opportunities with fair treatment and professional development - Learn about our certified training programs - Apply to join a team that values your skills and invests in your future - Build a career with dignity, respect, and growth

Our Vision for the Future

We envision a Ras Al Khaimah where:

This is just the beginning. We’re starting in Ras Al Khaimah, but our vision extends beyond. We’re building a movement—one home, one family, one team member at a time.

Join Us in Redefining Home Care

This is Proper Maid RAK: where dignity meets service, standards meet care, and everyone comes home to something better.

We’re not just launching a business on December 1st. We’re launching a movement. A commitment. A new way forward for home care in our region.

Ready to be part of the change?

Visit Our Website Today

Families: Submit your inquiry and be among our first clients

Job Seekers: Apply to join our team and build a career with purpose

Official Launch: December 1st, 2025
Applications Open: Now

About Proper Maid RAK

Proper Maid RAK is Ras Al Khaimah’s most trusted intelligent home care brand, combining professional domestic services with technology and human development. We provide families with background-verified, trained professionals while investing in the growth and dignity of every team member. Fully compliant with UAE Domestic Workers Law.

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#ProperMaidRAK #RAKHomeCare #TrustedHomeCare #RAKFamilies #DignityCare #NewStandard

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