proper-maid.ae

🚀 Launching December 1st, 2025

Why We Started Proper-Maid

The Story Behind Our Mission

📍 Ras Al Khaimah, UAE

Home Care Should Never Come at the Cost of Human Dignity

Blogpost:A Note From Our Co-Founder: Why I Started Proper Maid When we began building Proper-Maid, it wasn’t because we wanted to create “just another maid service.” It started with something far more personal: witnessing, again and again, how a broken system failed the very people who hold our homes together. I’m Kevin, a driven entrepreneur from the Netherlands who believes businesses should contribute to a better, more dignified life for everyone involved. Meeting Mohamed Shehatta, now my partner at Proper-Maid.ae, helped strengthen that vision. His support in laying a strong business setup foundation, and our shared ambition to build something meaningful, allowed this mission to grow into what Proper-Maid is becoming today. Together, we are building a future that brings dignity, clarity, and real opportunity back into the home-care industry. Over the years, I met too many hardworking women whose stories simply didn’t reflect the dignity they deserved. Women who were caring for families, homes, and often children with their whole hearts, yet were treated as replaceable. On the other side, I met families who lacked clarity, consistency, and real peace of mind about the people they welcomed into their homes.

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Every domestic professional deserves respect, growth, and recognition

On the other side, we've seen families living with constant worry about who they're letting into their homes, receiving inconsistent service with no clear standards, and struggling to get real support when things go wrong.

The industry lacked clarity. Service quality varied wildly. There were no defined standards, no accountability, and no genuine investment in the people doing the work.

"Families deserved better. Workers deserved better. The entire system needed to change."

That's why we started Proper-Maid.

The Moment Everything Changed

Our story began with a simple but powerful realization: when you invest in the well-being, training, and professional development of domestic workers, everyone thrives. But we also knew that was only half the equation.

Families deserve clearly defined service standards, transparent communication, responsive customer support, and the peace of mind that comes from knowing exactly what to expect

"What if home care could be different? What if we could build a service where dignity, professionalism, and transparency weren't optional extras—but the foundation?"

That question became our mission.

Meet the Founders

Building a movement, one home at a time

What Makes Proper Maid Different

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We combine professional standards with genuine care for people

For Our Team Members

Dignity, Growth & Empowerment

For Families

Standards, Transparency & Peace of Mind

For Our Team Members: Dignity, Growth & Empowerment

We believe that domestic work is professional work. It requires skill, dedication, and heart. That's why we:

For Families: Standards, Transparency & Peace of Mind

You shouldn't have to guess what "good service" means. That's why we provide:

Setting a New Standard for Ras Al Khaimah

We're not just another maid service. We're setting a new standard for what home care should be in the region—one where proper service isn't a vague promise, but a commitment backed by training, technology, accountability, and genuine care for everyone involved.

We ensure full compliance with UAE Domestic Workers Law and maintain the highest standards of professionalism and hygiene quality. Through intelligent technology and human development, we're making home care transparent, reliable, and easy to manage.

"We're building something deeper: a culture of respect, dignity, and mutual care. Because we believe that when you elevate the people who serve and set proper standards for the families being served, you elevate every home you touch."

Our Vision for the Future

We envision a Ras Al Khaimah where:

We're Building a Better Future

This is just the beginning. We're starting in Ras Al Khaimah, but our vision extends beyond. We're building a movement—one home, one family, one team member at a time.

🚀 We're Launching December 1st, 2025

Mark your calendars! On December 1st, 2025, Proper Maid RAK will officially open for bookings. But you don't have to wait to get started. Applications Are Open Now.

Get in Touch

Ready to be part of the change? We'd love to hear from you.

Join Us in Redefining Home Care

This is Proper Maid RAK: where dignity meets service, standards meet care, and everyone comes home to something better.

We're not just launching a business on December 1st. We're launching a movement. A commitment. A new way forward for home care in our region.

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Ready to be part of the change?

Share Our Story

Help us spread the word about redefining home care in Ras Al Khaimah

#ProperMaidRAK #RAKHomeCare #TrustedHomeCare #RAKFamilies #DignityCare #NewStandard

Home Care Should Never Come at the Cost of Human Dignity

On the other side, we’ve seen families living with constant worry about who they’re letting into their homes, receiving inconsistent service with no clear standards, and struggling to get real support when things go wrong.

The industry lacked clarity. Service quality varied wildly. There were no defined standards, no accountability, and no genuine investment in the people doing the work.

Families deserved better. Workers deserved better. The entire system needed to change.

That’s why we started Proper-Maid.

The Moment Everything Changed

Our story began with a simple but powerful realization: when you invest in the well-being, training, and professional development of domestic workers, everyone thrives. But we also knew that was only half the equation. Families deserve clearly defined service standards, transparent communication, responsive customer support, and the peace of mind that comes from knowing exactly what to expect.

We asked ourselves: What if home care could be different? What if we could build a service where dignity, professionalism, and transparency weren’t optional extras—but the foundation?

That question became our mission.

Blog post launcing img

What Makes Proper Maid Different

For Our Team Members: Dignity, Growth & Empowerment

We believe that domestic work is professional work. It requires skill, dedication, and heart. That’s why we:

For Families: Standards, Transparency & Peace of Mind

You shouldn’t have to guess what “good service” means. That’s why we provide:

Blog post launcing img

Setting a New Standard for Ras Al Khaimah

We’re not just another maid service. We’re setting a new standard for what home care should be in the region—one where proper service isn’t a vague promise, but a commitment backed by training, technology, accountability, and genuine care for everyone involved.

We ensure full compliance with UAE Domestic Workers Law and maintain the highest standards of professionalism and hygiene quality. Through intelligent technology and human development, we’re making home care transparent, reliable, and easy to manage.

But beyond the systems and standards, we’re building something deeper: a culture of respect, dignity, and mutual care.

Because we believe that when you elevate the people who serve and set proper standards for the families being served, you elevate every home you touch.

We’re starting soft Launching December 1st, 2025

Mark your calendars! On December 1st, 2025, Proper Maid RAK will officially open for bookings. But you don’t have to wait to get started.

Applications Are Open Now

Whether you’re a family searching for trusted home care or a domestic professional looking to build a meaningful career with dignity and growth opportunities, we want to hear from you.

For Families: - Browse our service packages - Learn about our team members - Submit your inquiry to be among our first clients - Take advantage of our exclusive launch pricing

For Domestic Professionals: - Explore career opportunities with fair treatment and professional development - Learn about our certified training programs - Apply to join a team that values your skills and invests in your future - Build a career with dignity, respect, and growth

Our Vision for the Future

We envision a Ras Al Khaimah where:

This is just the beginning. We’re starting in Ras Al Khaimah, but our vision extends beyond. We’re building a movement—one home, one family, one team member at a time.

Join Us in Redefining Home Care

This is Proper Maid RAK: where dignity meets service, standards meet care, and everyone comes home to something better.

We’re not just launching a business on December 1st. We’re launching a movement. A commitment. A new way forward for home care in our region.

Ready to be part of the change?

Visit Our Website Today

Families: Submit your inquiry and be among our first clients

Job Seekers: Apply to join our team and build a career with purpose

Official Launch: December 1st, 2025
Applications Open: Now

About Proper Maid RAK

Proper Maid RAK is Ras Al Khaimah’s most trusted intelligent home care brand, combining professional domestic services with technology and human development. We provide families with background-verified, trained professionals while investing in the growth and dignity of every team member. Fully compliant with UAE Domestic Workers Law.

Follow Our Journey:

Contact Us:

#ProperMaidRAK #RAKHomeCare #TrustedHomeCare #RAKFamilies #DignityCare #NewStandard

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